Blog > Behind the Scenes: How Our Agents Are Mastering Referrals & Reviews (And Why It’s a Game-Changer)

Behind the Scenes: How Our Agents Are Mastering Referrals & Reviews (And Why It’s a Game-Changer)

by Matthew Farrahar

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If you’ve ever wondered what it really looks like to be part of a real estate team that’s obsessed with growth, collaboration, and doing things differently—pull up a chair.

This week’s in-person training was all about one of the most powerful (and most overlooked) ways agents build momentum: referrals and reviews. No cold-calling scripts. No high-pressure sales tactics. Just smart, trust-based strategies that turn past clients into your biggest fans.

Here’s what went down—and why it matters.


Building Businesses That Run on Trust

The focus of the session was clear from the start: if you want a sustainable, scalable real estate business, you need to stop chasing and start cultivating.

“Referrals aren’t random—they’re earned through consistency, care, and confident asks.”

The conversation wasn’t just about getting more—it was about earning more, by showing up consistently, adding value long after closing, and confidently asking when the time is right.


What Makes the Difference? Mindset & Meaningful Follow-Up

One thing that set the tone was a powerful mindset shift: You're not just a salesperson—you’re a trusted advisor, a go-to resource, and someone your clients want to refer.

We dug into how to:

  • Reframe outreach so it feels like service, not selling

  • Use post-close follow-up windows (30, 60, 90 days) to stay top of mind

  • Keep in touch in ways that feel natural, not needy

The vibe? Less “transactional hustle,” more “long-term relationships that compound over time.”


Why Google Reviews Are Today’s Word of Mouth

Another key takeaway: reviews aren’t just nice to have—they’re non-negotiable.

Agents walked away with clear, actionable language they can use right now:

“Would you be open to writing a quick Google review about your experience? It really helps others find someone they can trust.”

We also looked at how to repurpose those glowing reviews into social proof—screenshots on Instagram, testimonial reels, and client shout-outs that build credibility without bragging.


Real Talk: Scripts, Systems & Celebrating the Win

Role-playing was a big part of this session—because knowing what to say (and saying it confidently) is a skill you build, not just memorize.

Agents practiced how to:

  • Ask for referrals in a way that feels authentic

  • Make the review request part of the closing process

  • Follow up in a way that’s warm and personal—not robotic

We also brainstormed ways to make this part of our everyday workflow, from checklists to calendar blocks, because let’s be honest: what gets scheduled gets done.

And yes—shout-outs and small wins were celebrated along the way. That’s kind of our thing.


So What’s It Really Like to Train With Us?

If you were in the room, here’s what you’d feel:
Energy. Accountability. No ego, just curiosity. And a shared commitment to helping each other get 1% better, week after week.

Whether you're brand new or you've been in the game a while, there's something powerful about sitting around a table with people who want to grow—and know how to have fun doing it.

We don’t just talk about “being better.” We train for it.


Curious what it’s like to be part of a team that invests in your growth like this?
We’re always looking for hungry, coachable agents who want more than just a split—they want a system, a tribe, and a place to thrive.

Let’s talk.

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Nathaniel Snyder

+1(912) 695-5245

CEO/Owner | License ID: 375119

CEO/Owner License ID: 375119

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