Winning in a Jumpy Market: What to Say, Post, and Do

The real estate market isn’t crashing—but it is twitchy.

Interest rates are hovering. Clients are nervous. Inventory is shifting. And agents? The great ones are getting sharper, faster, and more strategic.

If you're feeling the whiplash of buyers who ghost after the first showing, sellers with unrealistic pricing, or leads stuck in "maybe later" mode—you’re not alone.

Here’s what to say, post, and do this week to keep momentum in a jumpy market.

1. Say What Your Clients Need to Hear (Not Just What They Want)

Empathy and data must go hand in hand. Your job isn’t to push—it’s to guide. Use these talking points in your buyer and seller convos:

• “Yes, rates are high—but so is negotiating power. That’s where we win.”

• “Downtown and Live Oak have room for price drops. Ardsley? Not so much—less wiggle, more showing volume.”

• “If you’re waiting for the perfect time, just know that others are too. Acting now might mean getting ahead of them.”

The more you help clients understand why things are happening, the more trust you earn—and the more deals you close.

2. Post Content That Actually Connects

Spoiler: People aren’t sharing your new listing flyer. But they are voting on “What drink is your city?” and watching updates about local events, road closures, and market shifts.

📱This Week’s Social Playbook:

• Instagram Stories: Run a fun poll ("What’s Savannah’s official cocktail?")

• Reels or Posts: Share a 30-second market update using current stats and showings-per-listing data

• Behind the Scenes: Record a short clip of you explaining an offer strategy or walking a new buyer through your process

Keep it light. Keep it real. Keep it about them, not you.

3. Do the Work That Sets You Apart

This market favors agents who move fast and think smart. Here’s your action list for the week:

✅ Re-engage cold leads with a quick message:

"Hey! A few shifts in pricing just hit your target area—worth a second look?"

✅ Send a market snapshot to one hesitant buyer. Personalize it. Keep the pressure low, value high.

✅ Test AI in your workflow:

• Draft a follow-up

• Generate a property ROI summary

• Build a quick seller prep checklist

✅ Know the micro-markets:

• Downtown = Best for buyers wanting price cuts

• Ardsley = Competitive, stronger pricing, fewer discounts

• Use that to coach clients on when and where to go all-in.

4. Use AI to Buy Back Time—Not Replace Your Value

We’re experimenting with AI chatbots that follow up on stale leads. And you know what? It works. It keeps the conversation alive without burning your day.

But here’s the key: AI doesn’t close deals. Relationships do.

Your job is still to advise, explain, and connect. Use AI to get to that conversation faster.

Try AI this week to:

• Reword your price adjustment emails

• Auto-respond to form fills or web leads

• Build a quick listing overview for buyers

5. Remember What Really Matters

A billionaire at a recent real estate conference said his biggest regret wasn’t a missed investment—it was missing time with family.

Use that as your reminder:

• Set up the systems

• Lean on tools

• Get sharper

• So you can spend less time spinning wheels and more time doing what matters—building relationships, helping real people, and living your life, too.

Bottom Line:

Jumpy market or not, people still need to move. Your job is to help them feel confident doing it—with better conversations, smarter tools, and content that actually connects.

You don’t need to hustle harder. You need to move smarter.

Let us know if you want help getting started.

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